CASE 6.1 JA Worldwide
Creating a Global Brand
Keshia Engwenyi, Julia Robinson-Rosendorff, and Sean C. Rush
Brandeis University Press, 2024
This case presents the branding challenge for Junior Achievement (JA) Worldwide, a very large and impactful social impact organization with limiting brand awareness. Reaching over 10 million students in over 100 countries, there is a great story to be told. The case provides students with the opportunity to lean in on a high impact branding challenge.
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